Build the Right Business
Business Modelling Framework
A critical feature of successful transformation programs is their ability to express the scope of change within the business. This is important for a number of reasons:
- Clarity in the linkage between commercial drivers and changes being made improves prioritisation and the trade-offs that need to be made
- Business change is invariably complex and without a comprehsive view of what is impacted, planning will include a high margin of error and consequently risk.
- Clarity of vision and rationale enables the team to deliver confidently against a known target
- An explicit definition of the target operating model is easier to sponsor since the promised benefits are understood
Holistic Business Model
Our experience is that holistic business models work best to express not only the target operating model, but also the complexity between the elements that go to make up a functioning operational business. Our models knit together a complete picture of the business from a commercial (customer, brand, product, service), operational (business processes, organisational, facilities, locations) and technology (applications, information, platforms).
Value & Requirements
Critical to driving out the rationale for specific solutions is a thorough understanding of what constitutes value in the business and how features of the business work together to build value.
The service Design view of the business model forces operational designers to build service processes which are driven externally. This approach ensures that the service delivery activities undertaken by the business are ultimately aligned with the proposition offered to the customer through branding, products and service offerings.
Different business changes require different emphases. Transition matrices expose which type of program you are undertaking and ensure that the whole team is aware of the nature and scale of changes being undertaken.